Natasha Chetiyawardana

Natasha Chetiyawardana

Co-founder of Bow & Arrow, product designerLondon, United Kingdom
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Jack Hall
Ana Valverde
Natasha Kaur
Natasha Chetiyawardana

Natasha Chetiyawardana

Co-founder of Bow & Arrow, product designerLondon, United Kingdom
About me
The day Natasha graduated in Product Design from Central Saint Martins in 2002 she was awarded 'Designer of the Year' at the New Designers exhibition. The following year, she won the 'One Year On' award and was shortlisted for the OXO Peugeot Design Award. Her work has been exhibited internationally in Seoul, Tokyo, Frankfurt, Cologne, New York and Valencia. Moving to New York in 2003, Natasha worked at a number of innovation and design agencies including Blue Marlin, Pearlfisher, Clark McDowall and Laird + Partners, where she worked with clients including Pepsi, Coca Cola, Nestle, Mars and Unilever. She joined TODA in 2007 as Design Director, to lead their innovation work with Johnson & Johnson. She is a visiting instructor at Central Saint Martins London and an Adjunct Professor at Pratt Institute New York, where she created the world’s first innovation syllabus. She co-founded Bow & Arrow in 2009, with Ben Slater, former Business Director of BBH New York. Working with clients such as Google, Cadbury, O2, News Corp, Carphone Warehouse, The Guardian, the BBC and Barclays, Bow & Arrow have established their unique proposition as The Growth Consultancy – bringing the strategic rigour and commercial robustness of a management consultancy together with the creative mindset of a design agency. Natasha passionately believes in getting designers to the top table in major organisations. Her aim is to inspire a new breed of designers to have a bigger role and influence than merely execution at the end of a project’s lifecycle. This role could ensure designers are integral to how a business, brand or product can work, leading to a real and beneficial impact on peoples’ lives. She believes that this needs to start within design education, in order to stimulate designers towards having bigger ambitions for what their skills can bring to business.
Projects
  • MOBOLISE
    MOBOLISEOnly 1.4 percent of jobs in the creative and tech industries are held by black people and, in the UK, the wage gap between white workers and workers of colour still stands at more than 20 percent. It's time for change. MOBO, Accenture and Bow & Arrow are creating a movement and platform to uplift, empower and unite black talent for the creative and tech industries. It's time to Mobolise.
  • Pin Point
    Pin PointPin Point overhauls the customer experience at Carphone Warehouse The digital tool has turned around customer experience in-store. Pin Point lets users compare thousands of tariffs across different providers to find the right deal. Julian Diment, marketing and customer director at the retailer, described it to The Drum as “a digital workforce,” combining technology with staff knowledge and expertise. “It’s had huge impact on our customer experience and satisfaction scores. We have a comprehensi
  • MINI's co-living destination in Shanghai "brings know-how from vehicles into places where we live"
    MINI's co-living destination in Shanghai "brings know-how from vehicles into places where we live"Car brand MINI is diversifying into urban development with the MINI Living building in Shanghai, which will see a disused industrial complex transform into apartments, offices and leisure spaces. The announcement of the MINI Living building marks the latest stage in MINI's evolution from a dedicated automobile manufacturer into a multifaceted lifestyle brand, with a focus on maximising quality of life in compact spaces. The brand is working with Chinese developer Nova Property Investment Co on t
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Projects credited in
  • This International Women’s Day 2019, meet 100 trailblazers redefining the creative industry
    This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88
Skills
  • Creative Direction
  • Strategy
  • Design
  • Business Consulting
  • Business Innovation
  • Innovation
  • Design Innovation
  • Innovative
  • Creative Concepts
  • Creative Consulting