Minions 2 - Universal Pictures

Advertisement for Universal Pictures new Minions 2 movie. The target audience for this brief was children and families so I created an interactive ad alongside the trailer; using key elements like the pet rock, minion on the bike and the brand features used in the promotion of the film. This aimed to keep the audience engaged throughout and get them excited for the new movie! Minions have been known for their fun characteristics and outfits so I thought it would be a great idea to give the user the choice to decide on their minions outfit at the end maintain the playfulness of the ad.