I have worked in both social media and advertising agencies as a graphic designer, nurturing my expertise in Adobe Suite. I've had the pleasure of working with some amazing clients such as L'Oreal Paris, Red Bull, UKF, Atlantic Records and many more. I specialise mainly in Photoshop and After Effects but also frequently use Illustrator and Premiere Pro. Please take a moment to check out my portfolio and don't hesitate to get in touch if you're interested in working together!
- www.nicolemcglashandesign.com -
Projects
- L'Oreal Paris Air MascaraAdvertisement for L'Oreal Paris' new Air Volume Mascara - This particular ad was super fun to create - it allows multiple areas of interactivity for the user. The first showing the eye with and without the mascara to see its full effects. Then a fun mini game for the user to play to receive a £2 discount at the end. If you are interested in which advert this was designed for please follow this link - https://www.youtube.com/watch?v=1s1uwrdMJDY
- Minions 2 - Universal PicturesAdvertisement for Universal Pictures new Minions 2 movie. The target audience for this brief was children and families so I created an interactive ad alongside the trailer; using key elements like the pet rock, minion on the bike and the brand features used in the promotion of the film. This aimed to keep the audience engaged throughout and get them excited for the new movie! Minions have been known for their fun characteristics and outfits so I thought it would be a great idea to give the user
- UKFThis client - home of bass lovers, love 'cool' and 'edgy' design to fit with their drum and bass subculture. They stuck with a darker/grunge-like aesthetic at the time with occasional pops of colour. The designs were often big on texture and added the UKF logo subtly in designs. Some designs reaching between 4000-7000 likes on Instagram.
- Red BullAdvertisement for Red Bull's Competition - The aim of this campaign was to play their online game. If you reach the top of the leader board you could win a chance to join the team on a race day at Silver Stone. It was key to match the branding in the ad on this brief. Please view second version below to watch full advert.
- Johnnie WalkerAdvertisement for Johnnie Walker - This ad is a fun way to show the user what creative cocktails they can make. It uses easy navigation and maintains key elements of Johnnie Walkers branding for a smooth transition into finding out more. If you are interested in which advert this was designed for please follow this link - https://www.youtube.com/watch?v=qbQ34nc5xcs
- Atlantic Records UKThis client wanted a rebrand on their social media platform - we created new templates to work with and switched them out with new assets depending on each new artist/new singles/current events. With these designs I was able to be more playful, using vibrant colours and manipulating various shapes to create engaging content. We would often include open ended questions to drive engagement on posts to find out who fans favourite artists/songs are.
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Work history
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Junior Digital DesignerBe Grizzlee @ TBWA/MAL London
London, United KingdomFull Time
This role specialises in pixel perfect design, whilst I mainly use Photoshop in this role I plan to get back into some After Effects work. We aim to bring our creative ideas to life and have a strong understanding of online, mobile and social banner formats. Our team work very collaboratively with a strong work ethic and are passionate about creating innovative work.
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Junior CreativeAdColony
- London, United KingdomFull Time
AdColony is a mobile video advertising platform that uses rewarded video to engage its users. I would design Dynamic End Cards - An example of this would be Candy Crush that allows you to watch ads and in reward you receive more lives to continue your game. These are usually interactive ads. My role in this position was to design mock ups for these interactive ads. This involved working with clients via calls and utilising elements of their adverts in my designs to stay on brand and encourage users to purchase items/download apps etc. I would actively collaborate with sales/internal teams and also our design team in Turkey. I mainly used Photoshop and After Effects in this role which significantly improved my understanding of both programmes. I have had the pleasure of working with some major brands including Red Bull, L'Oreal Paris, Warner Bros, Universal Pictures and several more.
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Skills
- Photoshop
- Premiere Pro
- Indesign
- After Effects
- Abobe Illustrator
- Communication
- Creative Thinking
- Teamworking
- Time Management
- Quick Learner
- Organised
Education
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Graphic DesignNottingham Trent University
Nottingham, United Kingdom