A beautiful, 3D crystal TVC and album artwork created and produced by Art&Graft for the release of Ministry of Sound’s Drum & Bass Anthems compilation.
Established in 1991 and managing its own Record Labels, Artists and Radio station, Ministry of Sound is one of London's leading nightclubs for Dance and House Music. The latest in the ‘Anthems’ series of compilations, Drum & Bass, mixes classic iconic tracks and artists with contemporary chart hits.
Often the visuals associated with the genre can be very dark and hard. The compilation imagery needed to be more closely related to the broad spectrum of mood and content was required to appeal to a wide mass audience. Whilst also remaining in line with the heritage of the brand as an epic, premium provider of music. Thus, to accompany the music we created beautiful crystal structures that emerge from a rock formation and pulsate with the music as they merge and form the logo in stunning quartz and crystal forms.