I was asked by a founder of the Miss Ikigai brand to create a logo and branding prior to to launch.
Ikigai (生き甲斐, pronounced [ikiɡai]) is a Japanese concept that means "a reason for being." The word "ikigai" is usually used to indicate the source of value in one's life or the things that make one's life worthwhile.The word translated to English roughly means "thing that you live for" or "the reason for which you wake up in the morning." Each individual's ikigai is personal to them and specific to their lives, values and beliefs. It reflects the inner self of an individual and expresses that faithfully, while simultaneously creating a mental state in which the individual feels at ease.
