Miss Selfridge Summer 19 Campaign

Design and art direction of Miss Selfridge’s Summer 19 campaign produced for all global market stores. With the campaign photography budget only enabling a indoor studio shoot this is a campaign where the design needed to work as hard as the photography to not only compliment each other but bring summer to life without being outdoors. Starting to make this combination something that is individual to Miss Selfridge the design concepts were started before the photography shoot with a theme in mind which then would influence in some respects the styling of the photography itself. Using a bright colour palette, the use of shadows and summer flowers a fun and engaging graphic style was created. With the Miss Selfirdge customer it’s about memories, being with friends, the thoughts that come to you when you think of summer which is where one of the key campaign lines came from, ‘ice creams days and flourescent nights’.