Miss You Book Campaign - Advertising Creative and Concept Development

  • Amy Lines
Client: Pan Macmillan
Create a striking campaign creative for the outdoor, print and digital campaign for Miss You by Kate Eberlen. The creative needed bring the narrtive of the story to life whilst complimenting the book cover artwork. It needed to have a sense of an urban location without being specific, it needed to convey a contemporary love story with a nod to Sliding Doors, while avoiding anything romantically cliched.