MISSBISH | Sparking a Self Love Movement

A capsule collection conceptualized by and for women on the rise. I worked with the MISSBISH editorial team to position and plan the launch campaign for their first activewear capsule collection. The campaign asked influential women SOSUPERSAM, Kendra Bailey, Nikki Howard and Julie Schott (to name a few) how they commit to themselves every day. This culminated in a local popup in Hong Kong’s Central district. The collection has been spotted on Joan Smalls, Christina Milian and Madelaine Petsch. https://www.hellolabcollective.com/work/missbish