Missguided x International Women's Day

A brief set at university (hypothetical) which asks you to capture the essence of a brand just using sound & vision. This then had to be brought into an offline context. I chose to tie the brand into International Women's Day as they celebrate what it means to be a women through their #babesofmissguided. The offline part allows a brand with such an online presence, to be seen in print format. This involved a strategy of the newspaper being given out from a newsstand outside very male dominated areas (such as Canary Wharf) to spread just how much Women have achieved in the last year.