BRIEF
Grow the reach and engagement of Mitre’s social media channels
RESPONSE
We created Mitre Star, a carefully curated online source of useful content designed to help grass root football players improve their game. We partnered with the likes of the Football League, Scottish Professional Football League, Powerleague and Deep Heat to create daily reactive football content. It was distributed through twitter, facebook and instagram.
OUTCOME
The reach of Mitre’s social media content has gone from a weekly average of 30 000, to over 600 000 with a high of 1.2 million.