Joseph McGrath

Joseph McGrath

Communications OfficerLondon, United Kingdom
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Joseph McGrath

Joseph McGrath

Communications OfficerLondon, United Kingdom
About me
I am very enthusiastic about carving out a career for myself in marketing and communications. It is a truly exciting business sector with a professional landscape that is continually evolving. New trends, new technologies, and new creative strategies are constantly challenging the status quo, regarding the ways in which companies can present their products and brand message to customers. I have 12 months experience working in a marketing environment. In addition to a number of internship roles at Grayling, Splendid Communications and Eulogy, I recently completed a 6-month fixed term contract as a Marketing Assistant at a brand and content agency in Shoreditch, called 1DA. Subsequently, I have developed strong written and verbal communications skills. I have experience writing copy across both digital (social media, blog posts, web content, sales app) and print (brochure, trade articles). I also have no problem getting on the phone and speaking to journalists, event organisers, or any other relevant parties to help promote a product or brand. I am always eager to contribute to the generation of creative ideas. Additionally, I have first hand experience of using several media databases, such as, Gorkana, Year Ahead, and Factiva, for the purposes of targeted research based on the needs of the client. My proudest achievement at 1DA was managing the production and delivery of a 10-week social media campaign for one of 1DA’s biggest clients, Mitre Sportswear. This required a high level of organisation and the ability to maintain quality while meeting several strict deadlines. I also had to juggle a variety of different creative and organisational tasks: developing a 10 week social media content plan, writing copy for daily posts and the accompanying creative visual content (jpg and video), managing the production of creative content, coordinating the delivery of posts with brand partners, posting every day throughout the 10 weeks, recording reach and engagement and delivering fortnightly reports (prepared using Excel and PowerPoint). The campaign exceeded all of its KPIs (measuring reach and engagement) and won a Comminicator Award for digital content. I believe that the best results in almost any endeavour are achieved by working as part of a cohesive unit towards a common goal. As such, I am a confident, sociable and hard-working team player. Equally, I possess the maturity, self-motivation and initiative required to perform tasks independently. I am a fast and dedicated learner and am eager to improve my skill set, by contributing to a dynamic and creative team.
Projects
  • Spotify Secret Social
    Spotify Secret SocialBRIEF Create a buzz around an invite only Spotify party to drive awareness of their student activity. RESPONSE We created a campaign that told students very little about the campaign; seeding weekly snippets of content via Snapchat and twitter, all with a simple call to action to tweet for a chance to win a ticket. OUTCOME The 2015 Spotify Secret Social will take place in June, so get tweeting.
  • Mitre Star
    Mitre StarBRIEF Grow the reach and engagement of Mitre’s social media channels RESPONSE We created Mitre Star, a carefully curated online source of useful content designed to help grass root football players improve their game. We partnered with the likes of the Football League, Scottish Professional Football League, Powerleague and Deep Heat to create daily reactive football content. It was distributed through twitter, facebook and instagram. OUTCOME The reach of Mitre’s social media content has gone from a weekly average of 30 000, to over 600 000 with a high of 1.2 million.
Work history
    Marketing Assistant
     - 
    • Marketing Assistant for a brand and content agency, catering to clients across the globe. • Worked on two award winning projects, during a seven month contract. • Wrote copy and proofread several client print and online projects: print and digital brochures, testimonials, sales app content, case studies, website content, social media content, poster campaigns, video content. • Planned and created content for client social media. • Managed agency social media output. • Created PowerPoint presentations. • Delivered KPI reports. • Managed the production and delivery of an award-winning 10 week social media campaign for one of 1DA’s biggest clients, Mitre Sportswear.
    Freelance Video Marketer
     - 
    • Filmed and edited promotional testimonial interviews into engaging 1-2 minute video packages (http://www.wentworthdesigns.com/testimonials) for an interior design company. • Designed questions to prompt interviewees and promote the best qualities of the client.
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Skills
  • Advertising
  • Film
  • Marketing PR
  • Branding
  • Copywriting
  • Editing
  • Creative
  • Social Media Marketing
  • Web Content
  • Excel
  • Final Cut Pro
  • Office
  • Photoshop
  • Powerpoint
  • Content and Media Writing
Education
    MA Fiction Film Production
     - 
    BA English
     - 
    2:1 Hons.