Spotify Secret Social

  • Joseph McGrath
  • Michele Lupashko
  • Alessandro Spica
  • Claudia Mantle
BRIEF
Create a buzz around an invite only Spotify party to drive awareness of their student activity.

RESPONSE
We created a campaign that told students very little about the campaign; seeding weekly snippets of content via Snapchat and twitter, all with a simple call to action to tweet for a chance to win a ticket.

OUTCOME
The 2015 Spotify Secret Social will take place in June, so get tweeting.

Companies

  • Spotify logo

    Spotify

    • Publishing

Skills