Projects credited in
- Spotify Secret SocialBRIEF Create a buzz around an invite only Spotify party to drive awareness of their student activity. RESPONSE We created a campaign that told students very little about the campaign; seeding weekly snippets of content via Snapchat and twitter, all with a simple call to action to tweet for a chance to win a ticket. OUTCOME The 2015 Spotify Secret Social will take place in June, so get tweeting.
- Ella Eyre x Spotify x DanoneElla Eyre partnered with Spotify & Danone to offer a super intimate live show to a few lucky fans at Birthdays in Dalston. Spotify ran a competition online and promoted on Spotify’s premium platform offering the chance to a selected 4 fans to bring a few friends to come and see Ella perform an intimate semi-stripped back gig just for them. The event was held at Birthdays on March 22nd. It was recorded and filmed to create pieces of content that were then released via an online Spotify X Light & Free hub. The campaign was amplified by two influencers Rosie Fortescue and Shirley B Eniang and Ella also supported the campaign via her social media.
- Spotify - Discovery PlaylistLast year I commissioned the lovely Laura McCluskey to photograph our Spotify Discovery Playlist campaign. Influencers from all different areas of music came together to talk about their musical passions, insights and were challenged to take on Spotify's discovery playlists. Originally, there was no plan to use commissioned imagery for this part of the campaign, however I came up with a solid plan (within budget), a moodboard for what we planned to deliver and away we went! Art directed, produce
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