Mix and match: Kawaii fashion book

Kawaii culture (the culture of cute from Japan) is an in-depth culture that has influenced art, food, music, and mannerisms to name a few. However, it’s fashion and style elements are the most prevalent of this lifestyle. In this project I have highlighted several styles related to kawaii culture. I have created a mix and match book as a way to explore kawaii fashion and to play with the diversity of kawaii culture.