Mixed Editorial

  • James Rutter
To lay out a multitude of online magazines for clients including BMW, Land Rover, Jaguar, Lexus, Mazda and Toyota. Produced fortnightly, monthly, quarterly and bi-annually, the digital magazines were to bridge the gap between customers/prospects and specific car dealerships across the UK whilst increasing online presence and used car sales.

Liaising closely with a team of copywriters and the clients themselves, it was my duty to art direct new features/magazines, adhere to brand guidelines and delegate work amongst the junior design team.