Projects
- BaseFit LondonTo complete a full opening campaign of BaseFit's new venue in Shoreditch, London. This included flyers, posters, external banners, business cards, clothing, a promotional video and a responsive email design. BaseFit's logo had already been designed; my job was to broaden the aesthetics of the brand and complete a full campaign to support the launch of the London premises. I spent a day on location shooting imagery for the campaign as well as getting a feel for the product first-hand. I then artworked the campaign, built the responsive email and edited the opening campaign promotional video.
- Mixed EditorialTo lay out a multitude of online magazines for clients including BMW, Land Rover, Jaguar, Lexus, Mazda and Toyota. Produced fortnightly, monthly, quarterly and bi-annually, the digital magazines were to bridge the gap between customers/prospects and specific car dealerships across the UK whilst increasing online presence and used car sales. Liaising closely with a team of copywriters and the clients themselves, it was my duty to art direct new features/magazines, adhere to brand guidelines and delegate work amongst the junior design team.
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Work history
Middleweight Creative
My current role is fast paced and demands fresh ideas and creativity on a daily basis. I am regularly working on branding, creative artworking, HTML e-mail design, website design and brand development across digital and print.
Highlights from my time at Hattrick include securing a role as brand guardian for Marriott Leisure Clubs, graphic design for Caffè Nero and creative artworking and photography for Basefit London’s Shoreditch opening campaign.
Skills
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Design
- Editorial
- Html
- Creative Direction
- Web Page Design
- Illustrator
- Indesign
- Photoshop
- UX Design
Education
BSc Multimedia Technology Design
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