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MLHLND

  • Lara Bean

MLHLND was one of the first signings for Personal Best Records, a young Sydney musician with a creative flair for photography he had worked out what his direction is and his personal brand and it was up to us to expand on that. MLHLND launched with his debut singles "Clothes Off'.

STRATEGY

  • Work on MLHLND's instagram presence targeting the growing millennial audience on the platform and providing the opportunity to showcase his other talents 
  • Release the debut single Clothes Off using a PR agency and providing in-house support to reach international platforms.
  • Outline a timeline for promotional campaign for the debut single and follow ups

RESULTS

  • Secured music video premiere for "Clothes Off" via Questlove owned platform Okayfuture
  • Debut music video gained 13K+ views on Youtube and 67K+ plays on soundcloud
  • Media coverage from the likes of TheMusicAu , ProjectU, mad music Poland& hillydilly Canada
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