mobile-based campus recruitment campaign

  • Vanessa Liu
About me
Talebase is an internet-based consultant agency, which provides HR services and employer trainings for companies. As a fast-growing and energetic company, Talebase was on the rapid rise in recent years despite of Chinese competitive, rapid-changing market and thus in great need for young, open-minded and talented graduates. Its 2014 campus recruitment campaign kicked off with this teaser- a mobile-based interactive design on Chinese hippest social platform-Wechat. Designed in lively yellow and cartoon styles, it had successful conveyed the lively, playful culture of the company and achieved page view of 1850 in a month.