Modern Logic 1st Birthday w/ Special Guests Yadava, Black Eyes and Ciggy De La Noche

On the 16th of March, Modern Logic celebrated our 1st anniversary, marking a year to the day since our first event. Throughout the planning and execution of this event, I took on the role of project manager and coordinator, being responsible for coordinating our social media strategy, liaising with artists and venue management and working closely with our art partners "Get It Done" to develop and deliver their creative vision for the event. The social media campaign for this event was multilayered and required the coordination of several PR spots including radio slots on local radio and photo shoots to create engaging content that established the musical and visual identity of the project. This high impact content was used in conjunction with reposts of existing content relating to our bookings and short teaser videos taken on venue visits to create an exciting narrative that drove interactions and ticket sales. Marking a year since our first collaboration, local arts and social action group Get It Done help us create the artist direction for the event. During the project I worked closely with them, coordinating development meetings and promo shoots that provided much of the high impact content for the social media campaign.