Corporate concept and brand communication of an innovative food service provider
Brief – This project is a response to our fast-moving time when concurrently the awareness of high quality food advances. Generally speaking people nowadays have more individual needs about their own nutrition than earlier generations. This derives from an increasing awareness for food intolerances and sensitivities as well as the growing number of recent nutrition trends like Paleo, Vegan, Low Carb etc. Those trends are fuelled by the fitness industry or widely broadcasted by advocates of a healthy lifestyle.
Insight – In different aspects of our lives we often notice that high personal standards and individual needs imply a complication of our daily routine. This also refers to our personal way of eating. The more we attach value to our nutrition and the more we are aware about the impact of food to our health and well-being, the more time we must invest in order to follow our standards.
Idea – This work shows the idea of a modular system for buying a ready-to-cook meal by combining different food components, which focus on people’s individual needs and personal requirements to their own nutrition. This concept builds a bridge between two seemingly contradictory factors - a pleasurable well-balanced diet, easy to implement due to a fast and convenient preparation. The offered range of products will be supported with a consulting service using digital media. Food components are categorized by different nutritional styles like vegan or low carb. It also refers to food intolerances.