Join The–Dots

Mölnlycke Health Care: Medical Supplies Brochure (2015)

One of the many fascinating brochures I have designed and written for Mölnlycke Health Care. There were several challenges with this particular B2B surgical gowns brochure. Not only was there a huge amount of technical and medical information that had to be simplified at the right level for several target audiences, but the differences between the products were extremely subtle and the wording had to adhere to strict legal guidelines in addition to the usual in-house style guide.
Copywriters love to write, me included. I love writing. Unfortunately, the volume of information people are able to absorb through text is shrinking by the day. So we have to get even more creative. I used a number of communication strategies for this brochure, including graphs, bar charts and icons.

Credits

Laura Åkerblom

  • Message

Join our Pro Plan to message Laura

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Senior Copywriter & Content Specialist
  •  

Project Tags

  • Conceptual Copywriting
  • Medical Copywriting
  • Healthcare Industry
  • Copywriting
  • B2B
  • Brochure
  • Communication Strategy
  • Creative Copywriter
  • Technical Copy
  • Medical Content

Share your new project