One of the many fascinating brochures I have designed and written for Mölnlycke Health Care. There were several challenges with this particular B2B surgical gowns brochure. Not only was there a huge amount of technical and medical information that had to be simplified at the right level for several target audiences, but the differences between the products were extremely subtle and the wording had to adhere to strict legal guidelines in addition to the usual in-house style guide.
Copywriters love to write, me included. I love writing. Unfortunately, the volume of information people are able to absorb through text is shrinking by the day. So we have to get even more creative. I used a number of communication strategies for this brochure, including graphs, bar charts and icons.