Moet Hennessy #EnjoyTheSpark

Working with MH's in-house to use influencers to help correctly position their Chandon brand as they launched into D2C. As the only sparkling wine in a champagne portfolio, it was important that we devised a strategy that mirrored MH's premium stance in the market alongside an accessible price point. Over the course of the summer we partnered with various influencers who held a solid AB1 demographic and introduced the brand alongside experiential events including British Summertime Festival and Wilderness.