- Level
- Senior
- Location
- London, United Kingdom
- Availability
- Locked Pro Plan feature
- Professions
- -
Projects
Projects credited in
About me
I run a boutique influencer marketing and social media agency, One Roof Social. Launched in early 2016, after seeing a gap in the market for a pragmatic approach to including influencer activity into a media or marketing plan. Having worked brand side (heading up launch marketing, PR and social media for Vestiaire Collective) I struggled to find an agency that understood what a brand needed to be able to assign spend to influencer marketing. Influencer marketing is its own beast, and can’t be fused into a PR approach or performance marketing channel. It requires its own approach and performance metrics. At One Roof we aim to help “de-muddy the waters” for our clients who include Ralph Lauren, Hobbycraft, John Lewis & Partners, KPMG, Elizabeth Arden and Save The Children. We run campaigns and consult; working from the inside to help make social media and influencer marketing commercially worthwhile.
Locked Pro Plan featureSkills
- Marketing Strategy
- Marketing
- Strategy
- Social Media Advertising
- Influencer Marketing
- Influencer Management
- Influencer Engagement
- Digital Analytics
- Digital Advertising
People I’ve worked with
Alexandra Dawson
- Creative Video Producer
- CHANEL, CS Global Group
Emily Marsh
- Business Development & Partnerships Specialist
Matilda Kirwin
- Seeking Employment
Kate Brown
- Freelance designer
Companies I’ve worked with
Yoox Net a Porter Group
- Fashion and Textiles
Wieden+Kennedy
- Advertising
Mindshare Worldwide
- Publishing
Royal Academy
- Arts and Culture
Work history
Currently
2014
Global Head of Marketing, PR, Social Media
Vestiaire Collective
- Paris, France
- Full Time
. directing a content marketing strategy for the English speaking platforms . developing and leading a social media strategy for Vestiaire Collective worldwide . directing a PR strategy for the UK and English speaking territories . developing launch strategies for new markets; particularly Germany and the USA . managing third party relationships, partnerships, special projects and events . overseeing integration of Conde Nast partnership (media asset partnership, synchronisation, etc)
Education
2006
BA with Hons in English Literature and Italian
University of Warwick
- Warwick, United Kingdom