Anna Hart

Founder

Level: Senior
Location: London, United Kingdom
Availability: Locked Pro Plan feature
Professions: -

53 Connections

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Projects

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Create new list with Ralph Lauren #BorrowedFromTheBoys
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Ralph Lauren #BorrowedFromTheBoysWorked with Ralph Lauren's eCommerce team to devise a way to drive menswear sales. As social media content is widely absorbed b...
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Create new list with John Lewis & Partners #JLFashion
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John Lewis & Partners #JLFashionTasked with aiding the launch of John Lewis & Partners' rebranded fashion line, and in house Style Studios. Working with a tier...
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Create new list with Hobbycraft #HobbyAdvent
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Hobbycraft #HobbyAdventWorking with Hobbycraft to help lift sales of their Christmas ranges through influencer marketing. We chose to show audiences h...
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Create new list with Marks & Spencer #EatWellAtEaster
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Marks & Spencer #EatWellAtEasterWorking with M&S' in house PR teams to help broadcast their online food service for the Easter period through influencer market...
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Create new list with Amara Living #AmaraLiving
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Amara Living #AmaraLivingTasked with extending Amara's existing PR-driven influencer relationships with new talent who's content would instead focus on...
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Create new list with Swatch #BritIn
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Swatch #BritInTasked with nationwide promotion of a limited edition watches range, we paired the brand with an array of influencers with foll...
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Create new list with Erborian #ErborianEarnedIt
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Erborian #ErborianEarnedItTasked with making ABC1 females in the UK aware of Korean brand, Erborian and their hero product (a CC cream). We decided to in...
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Create new list with Beauty Pie #PieGirl
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Beauty Pie #PieGirlWorking with Beauty Pie over a year long period to firstly extend the traction built through PR to convert UK media views into...
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Create new list with L'Occitane #ImmortelleReset
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L'Occitane #ImmortelleResetTo mark the launch of L'Occitane's innovative Immortelle Reset Serum (now a top 5 skincare product in the UK), we were tasked w...
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Create new list with Bentley Motors #ContinentalGT
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Bentley Motors #ContinentalGTWorking for Bentley's PR output to help the map, qualify and quantify influencer work over the launch of the new Continental GT...
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Create new list with Marks & Spencer #MadeWithoutWheat
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Marks & Spencer #MadeWithoutWheatWorking with the in-house PR teams to help broadcast the vast range of Without Wheat produce at Marks & Spencer. Aimed at makin...
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Create new list with Moet Hennessy #EnjoyTheSpark
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Moet Hennessy #EnjoyTheSparkWorking with MH's in-house to use influencers to help correctly position their Chandon brand as they launched into D2C. As the...
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Projects credited in

About me

I run a boutique influencer marketing and social media agency, One Roof Social. Launched in early 2016, after seeing a gap in the market for a pragmatic approach to including influencer activity into a media or marketing plan. Having worked brand side (heading up launch marketing, PR and social media for Vestiaire Collective) I struggled to find an agency that understood what a brand needed to be able to assign spend to influencer marketing. Influencer marketing is its own beast, and can’t be fused into a PR approach or performance marketing channel. It requires its own approach and performance metrics. At One Roof we aim to help “de-muddy the waters” for our clients who include Ralph Lauren, Hobbycraft, John Lewis and Partners, KPMG, Elizabeth Arden and Save The Children. We run campaigns and consult; working from the inside to help make social media and influencer marketing commercially worthwhile.

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Skills

Marketing Strategy
Marketing
Strategy
Social Media Advertising
Influencer Marketing
Influencer Management
Influencer Engagement
Digital Analytics
Digital Advertising

People I’ve worked with

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Alexandra Dawson
- Creative Video Producer
- CHANEL, CS Global Group
Matilda Kirwin
- Seeking Employment

Companies I’ve worked with

View all

Yoox Net a Porter Group
- Fashion and Textiles
Wieden+Kennedy
- Advertising
Mindshare Worldwide
- Publishing
Royal Academy
- Arts and Culture

Work history

Currently

Founder

One Roof Social

Jan 2016

London, United Kingdom
Full Time

2014

Global Head of Marketing, PR, Social Media

Vestiaire Collective

Dec 2011 - Aug 2014

Paris, France
Full Time
. directing a content marketing strategy for the English speaking platforms . developing and leading a social media strategy for Vestiaire Collective worldwide . directing a PR strategy for the UK and English speaking territories . developing launch strategies for new markets; particularly Germany and the USA . managing third party relationships, partnerships, special projects and events . overseeing integration of Conde Nast partnership (media asset partnership, synchronisation, etc)

Education

2006

BA with Hons in English Literature and Italian

University of Warwick

Sep 2003 - Jun 2006

Warwick, United Kingdom

;

Anna Hart

Founder

About me

Skills

Yoox Net a Porter Group

Wieden+Kennedy

Mindshare Worldwide

Royal Academy

Work history

Currently

Founder

One Roof Social

2014

Global Head of Marketing, PR, Social Media

Vestiaire Collective

Education

2006

BA with Hons in English Literature and Italian

University of Warwick