Mom's Fridge - Brand Identity

Mom’s Fridge is a vending machine concept that targets white collar workers in large buildings and coworking spaces. It’s a fridge that only serves fresh and healthy, organic food without preservatives, sugar or any nasty additives. I was responsible for creating the visual identity and visualising how it could be implemented across different mediums such as the fridges, shopping bags, promotional materials and web. I created a modular logo that can adapt through different mediums and a set of organic shaped illustrations with a broad natural colour scale.