I have been responsible for managing the entire Christmas Card project for Momart since 2011. From the initial selection and talks with the artists, through to production of the objects, promotion and final distribiution of the gifts.
Over the years, I have been priviledged to work with many high-profile British artists including Gavin Turk, Glenn Brown, Patrick Hughes, Clare Woods and Paul Fryer. In my role as marketing and project manager, I translate the artist's idea into an object that can be produced in large quantity. I source manufacturers and collaborators, define promotion ideas and organise final distribution of the annual edition to clients and institutions.