Video production
Promotion video for the 2015 edition of the Momart Christmas Card designed by artist Clare Woods, best known for her large scale paintings, many over ten metres in length, and for a number of high profile commissions, including one for London Olympic Delivery Authority.
Artist: Clare Woods
Litography: Curwen Studio
Video production: Burgess & Beech
I have been responsible for managing the entire Christmas Card project for Momart since 2011. From the initial comissioning stages, through to production of the objects, promotion and final distribiution of the gifts.
Over the years, I have been priviledged to work with many high-profile British artists including Gavin Turk, Glenn Brown, Patrick Hughes, Clare Woods, Paul Fryer, Des Hughes and Conrad Shawcross. In my role as marketing and project manager, I translate the artist's idea into an object that can be produced in large numbers. I source manufacturers and collaborators, define promotion ideas and organise final distribution of the annual edition to clients and institutions.
About the Momart Christmas Card annual edition project
The tradition of the Momart Christmas Card goes back to 1984 when the first object – a festive card – was designed for Momart by Bruce McLean. Since then we have been lucky to collaborate on this project with many of the top British and international artists including Lucian Freud, David Hockney, Gary Hume, Sarah Lucas, Ron Mueck, Tracey Emin and Damien Hirst to name just a few.
The cards are now a part of permanent collection of several art institutions in the UK and abroad including the Tate and the V&A.
View the complete series: www.momart.com/about-us/momart-christmas-card