Cow prints inspire this concept. The idea is a happy looking logo that changes like the cow print does in each cow. I designed four different shaped versions of the logo, that can be used simultaneously. It’s a logo that shows the hand made feel, but simultaneously explains the value perception of the brand. The logo shows an essential element of the raw material, to make the cheese and honour the cows, producing this great product. A potential evolution is to adapt those cow print to real shapes of the cows.