About me

My experience and strong graphic design heritage, combined with the broader marketing and digital expertise gained through working in design studios, as an in-house team member and as a business owner, helps me have a 360º brand vision.

QuestionsProjectsExperienceTeam

• How to go back from Freelance/entrepreneur to a permanent role?
• Hello all, I am available for contracts and projects from 28th November.

Projects

• 2

  RehobothBrand design for a modern but traditional Ethiopian food business. The brand needed to be attractive to Londoners with an adventurous and curious palate. The brand like Ethiopian food is all about sharing.
• 2

  Har/CheThis concept uses a forward slash to separate HAR from CHE, forward slash, being ascendant denotes positive and optimistic. It is also a modern character, usually used in digital. It can be sued throughout the brand as separator and angle to bring dynamism to the brand. Like the previous concept, the colour scheme is about passion and corporate—seriousness and authority on what is being said.
• MoMo's DiaryCow prints inspire this concept. The idea is a happy looking logo that changes like the cow print does in each cow. I designed four different shaped versions of the logo, that can be used simultaneously. It’s a logo that shows the hand made feel, but simultaneously explains the value perception of the brand. The logo shows an essential element of the raw material, to make the cheese and honour the cows, producing this great product. A potential evolution is to adapt those cow print to real shap
• Trees against povertyA typographic T representing a tree. I wanted to build a strong feel of digital with boldness to give authority. I used a type that has personality with a leafy look, on the ends of the letters.
• ApricusThis design option wasn’t the chosen one for Apricus, but I loved the business and this concept. Apricus means sun, and their job is to shine the stigma of mental health at the workplace. The idea behind the logo and the whole brand was to show a circle (symbolising the sun) made of pieces. The gold colours and turquoise represent the shining sun in the sky and give a high-end finish to the brand.
• ChefHub BrandingBranding for ChefHub community

Work history

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Branding, Graphic & Digital DesignerPixel and ink ltd trading as Narcis.co.uk
Jan 2015London, United KingdomFull Time
Narcis Creative Studio is a multidisciplinary agency run by me, Narcis. I create inspiring work for kind businesses. My experience and strong graphic design heritage, combined with the broader marketing and digital expertise, gained through working in design studios, as an in-house team member and as a business owner, helps me to see the whole picture and challenges of business from many points of views.
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Head OF DesignPayasUgym, now Hussle
Apr 2015 - Jul 2014London, United KingdomFull Time
In charge of the development of the Brand Visual Identity and ensure it works across all channels. Act as a guardian of the brand by ensuring consistency and the right tone of voice.

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Skills

• Advertising
• Visual Arts
• Print Design
• Art Direction
• Banner Ad
• Design
• Web Interface Design
• Web Page Design
• Illustrator
• Indesign
• Photoshop
• Digital Design
• Graphic Editorial Design
• User Exerience
• User Interace Design
• Branding Design
• Branding
• Design Agency
• Design Direction
• Designer
• Conceptual Design
• Conceptual Designer
• Design Thinking
• Design Layout
• Branding Experiential
• Branding Identity
• Branding Positioning
• Brand Strategy
• Branding Ideas

Education

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Graphic Design and art Directionidep barcelona
Aug 2000 - May 2005Barcelona, Spain
Graphic design and art direction