For Martini a Grand Prix is less about the petrol, and more about the lifestyle. With plenty of car enthusiasts already on the guest list for the Monaco Grand Prix, Martini wanted to make sure they're guests got a taste for the glamorous side of Formula 1.
Jessie Kass and Zina Charkoplia are fantastic European fashion writers, they gave us some brilliant blog posts and rich sharing across Facebook, Instagram, and Twitter. Our final invitation went to Dan Rubin, a well established and respected photographer with an Instagram following of 729K.
The result was a great variety of content over a range of social media platforms. On top of that we had plenty of content to use on our own channels.
Martini saw the highest engagement over the Monaco race weekend since the announcement of the WIlliams Martini Racing partnership.
Our influencers helped us to achieve a 3.4M reach by using our branded hashtag over the race weekend.
The Martini influencers gained Martini over 80K Instagram likes through the multiple posts they shared.
Agency: Mr. President