I had the pleasure of working with Amy Egan recently on her monogram logos for 2 separate but related businesses. Aygon Designs @aygon.designs (craft & homeware décor) and Aygon Massage (body spa treatments) had similar keywords to convey: - Warmth - Earthy - Relaxation - Rejuvenation - Growth The result gives a calming, unwinding feeling, to help people who (in Amy's words) are "stressed, over-worked, have no work-life balance or want to improve it, and want to bring more peace into their home/living spaces."