I'm a graphic designer with brand management and marketing experience, who's passionate about helping your company visualize a distinctive, cohesive brand identity and leverage this across both print and digital.
I can help guide you to identify goals and weak points to create a more consistent brand story, from logo, typography, colour, photography, brochures, website and other marketing collateral, to ensure more brand recognition, loyalty and sales.
I specialise in: Brand Design · Logo Design · Web Design · Print Design · Graphic Design · Marketing Collateral · Advertising · Digital Marketing · Packaging Design · Poster Design · App Design · Branding Systems
Projects
- Monogram Logo DesignI had the pleasure of working with Amy Egan recently on her monogram logos for 2 separate but related businesses. Aygon Designs @aygon.designs (craft & homeware décor) and Aygon Massage (body spa treatments) had similar keywords to convey: - Warmth - Earthy - Relaxation - Rejuvenation - Growth The result gives a calming, unwinding feeling, to help people who (in Amy's words) are "stressed, over-worked, have no work-life balance or want to improve it, and want to bring more peace into their hom
- Safety BrochureThis was a recent design challenge. BRIEF: safety brochure for a fictitious construction company. TARGET AUDIENCE: 20-35 y.o. males. ASSETS GIVEN: logo, colours, and copy, no other branding guidelines. It’s something I created in a short amount of time, without any meetings with clients, and no constructive feedback from creative directors, copywriters, or colleagues. Just imagine what I could create for you with your direct involvement?
- Vhi Women's Mini Marathon Official Race MagazineBRIEF: To create an online flipbook magazine for the Vhi Women's Mini Marathon. DEMOGRAPHIC: Adult women of all shapes and sizes, with various levels of athleticism. BIG IDEA: Fun, exciting, modern magazine with lots of useful race info and which any woman (runner or walker) can identify with and have as a keepsake for the 40-year anniversary. SKILLS: concept development branding layout typography typesetting photo editing editorial design
- Brand Identity Case StudyAVILA Construction Ltd is a new start-up company who are the experts in bespoke interiors and timber framing. They give a professional service, are friendly, approachable and open-minded, so people feel like they can make their unique vision come true. As I'm very interested in sustainable building techniques, I was excited to create a brand identity for a company that champions green and sustainable building practices and advocates for the awareness of such practices. The main challeng
- Conference BrochureBRIEF: To create a flyer for the Kindlife Conference, with a focus on “A New Self Order”, minimalism, tidying and small living. DEMOGRAPHIC: Male and female, various backgrounds, curious individuals, interested in debates and want to be part of a community based on ethics. BIG IDEA: Order your life to focus on what matters to you. #calmamongstthechaos SKILLS: concept development | branding | typesetting | layout | printing
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Work history
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Brand Identity
- Brand Design
- Adobe XD
- Brand Consultancy
- Graphic Design
- Packaging Design
- Marketing Design
Education
Certificate in Graphic DesignShillington
- Manchester, United Kingdom