Brief: raise awareness of the Montcalm and Bicester Village ‘City and Village’ Package using a targeted and strategic content creator Campaign Results: 2,744% increase in Instagram profile clicks 740% increase in Instagram impressions 799% increase in channel reach 80% increase in website clicks 241 followers gained in 24 hours Delivered: 1X grid post launching the city and village collaboration 22 Instagram Stories 24 Images for the brands Branded Instagram highlight 1 X carousel post