”Social media alone is no longer enough. Chapter Three are pioneering the future of online communications strategy and execution. This new-era, flexible working agency, led by a talented, creative and passionate team, is hot on the lips of many” - Josh Krichefski, CEO, MEDIACOM
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Starting off as a corporate lawyer, I quickly realised I was not destined for the legal world and off the back of starting a health and fitness blog in 2013, I founded Chapter Three with the founders of 1Rebel, London's first luxury boutique fitness studio. After spending 6 month pioneering their brand and concepts and building one of the most engaged social communities in London, I decided to build an agency that creates, builds and develops brands online across the lifestyle and luxury lifestyle sectors.
We are now a boutique agency that focuses on finding the stars of the future, in an agile & flexible working environment, to work with a roster of clients we are very proud of. Over 2017-2018, projects ranged from large scale - including the Nike “We Run Amsterdam” global Master Trainer Summit in Amsterdam, through to small scale start ups pioneering in their industries and needing support along the way.
We excel in the fitness industry - creating, launching and building brands online through commercial and creative strategies, powered by data backed and experience-led consultancy, supported by the creation of inspirational social assets, content, copy, campaigns and brand partnerships, amongst others.
Recent projects range from creating and launching a cross channel brand strategy for 1Rebel’s first two London clubs and the development of their obsessively engaged community, the #RebelArmy, through to working with Anthony Joshua’s boxing gym BXR and SWEAT by BXR since inception, over two and a half years ago, to build a brand that communicates the ability to #TrainLikeAChampion at every point.
We consult on internal changes required for brands and their current team set ups, providing GYMBOX with a strategic communications overhaul and all relevant process and procedure required across their entire network. We also developed a new-to-market social strategy for Studio Lagree, arriving in London from Toronto and NYC that was driven my influencer activation to increase awareness within the market.
In addition to fitness, we also work in the luxury lifestyle, travel, beauty, fashion & F&B sectors. We recently worked with the outstanding Corinthia Hotel to overhaul the social and content strategy for their ESPA LIFE Spa, as well as spending 9 months with Montcalm Hotel Group developing and executing an extensive cross- channel communications, influencer, online and social strategy. We also run or have run the full scale communications, or reduced social media management retainers for a variety of luxury F&B operators including Farmacy, MNKY HSE & Bala Baya, amongst others.
Influencer campaigns also fall within our communications remit. January 2019 saw us supporting One Year No Beer on their cross channel “Dry January” campaign, as well as working with UK fitness operator MoveGB to raise awareness of their brand offering using a tightly targeted and refined strategy into sub-demographics of influencers and brand fans in the Mid and North of England.
In addition to Chapter Three, Q1 of 2019 will see us launch Studio Four - a standalone influencer agency that champions micro influencers as the future of marketing, having recently completed successful influencer and brand fan content-creation campaigns for Candy Kittens, Fudge Haircare and Charles Worthington amongst many others.
Whether you’re a business owner, someone looking for employment, an intern looking for a break into the industry or a driven freelancer, I would LOVE to connect.
Projects
- Montcalm Hotel Group & Bicester Village - Influencer CollaborationBrief: raise awareness of the Montcalm and Bicester Village ‘City and Village’ Package using a targeted and strategic content creator Campaign Results: 2,744% increase in Instagram profile clicks 740% increase in Instagram impressions 799% increase in channel reach 80% increase in website clicks 241 followers gained in 24 hours Delivered: 1X grid post launching the city and village collaboration 22 Instagram Stories 24 Images for the brands Branded Instagram highlight 1 X carousel post
- Charles Worthington - Micro Influencer CampaignBrief: raise awareness of Charles Worthington’s new ‘Everyday Gentle’ haircare range using a cross section of creative brand fans and micro influencers Result: 193% increase in profile views Max reach 2 million + 10 branded content pieces created 20+ branded content Instagram stories created
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Work history
CEOChapter Three
London, United KingdomFull Time
Skills
- Marketing Campaigns
- Social Media
- Social Media Management
- Social Media Marketing
- Graphic Design
- Email Marketing
- Influencer Marketing
- Influencer Engagement
- Celebrity Liaison
- Photography
- Marketing
- Marketing Strategy
- Strategy
Education
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Awards
The future of content: the agency, the media owner and the influencerAdvertising Week
https://www.youtube.com/watch?v=fGoL1LN6RhE
In association with Yahoo!… Content is the future – but what’s the future of content? MediaCom’s Sue Unerman, Yahoo!’s Nicholas Petche and Nigel Clarkson and influencer-turned-agency founder Louise Rumball on the fight between the algorithms and the editors - and traditional v social media.