Moon Boot Press Launch
To mark the launch of a new range of Moon Boot’s, I managed a press and influencer breakfast on behalf of Saymore PR. From creation to execution, I led a team of six in presenting the new collection to key press, stockists and influencers in a way that would generate as much social media noise and traditional press as possible.
Held at a Madisons, St Pauls, abouta selection of 60 guests were invited for breakfast and to learn more the range which was then followed by a luxury yacht trip where 5 influencers were photographed wearing the latest collection.
Attendees were gifted a pair of boots upon arrival. Members of the Moon Boot team gave a presentation on the upcoming collections and brand background to attendees.
The result of the event included features on Vogue, Marie Claire, The Evening Standard and The Guardian as well as a huge amount of reach through social media activity during the day of over 10 million.
