About me
Experienced London based freelance PR Manager and Brand consultant with more than a decade of experience in high end and high street fashion and lifestyle PR. From start-ups to national retailers, previous clients include Tesco supermarket, Debenhams department store, vegan accessories label Matt&Nat, luxe footware brand Moon Boot, ethical outwerwear label Tretorn, Harley Street cosmetic clinic London Real Skin and luxury boutique hotel Tolcarne Beach Village
Projects
- Tretorn X SEA LIFE Trust LaunchTo mark the launch of the collaboration between Tretorn and The SEA LIFE Trust, I managed an event at London’s SEA LIFE Centre to introduce the collection to press, buyers and influencers. The evening was also an opportunity to discuss and educate the guests on the work of Tretorn, as leaders in producing sustainable apparel and footwear.
- Moon Boot Press LaunchTo mark the launch of a new range of Moon Boot’s, I managed a press and influencer breakfast on behalf of Saymore PR. From creation to execution, I led a team of six in presenting the new collection to key press, stockists and influencers in a way that would generate as much social media noise and traditional press as possible.
Work history
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FREELANCE PR MANAGERSaymore PR and Marketing
London, United KingdomFreelance
I currently work across a number of brands including sustainable outerwear brand Tretorn, Vegan accessories label Matt&Nat luxe footware Moon Boot and boutique resort Tolcarne Beach Village , managing the running of the accounts including securing national coverage, celebrity placement, influencer collaborations marketing budgets and larger campaigns and events. I have worked on a freelance basis on a number of various projects including Christmas campaigns and launch events for an array of companies including beauty brands fashion labels and cosmetic clinics.
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PR OFFICERDebenhams
- London, United KingdomFull Time
My role as part of the Debenhams press office was responsible for the menswear, kidswear and interior departments of the high street store as well as leading with all influencer activity. This incredibly fast paced and multi dimensional role included:
Planning and executing a high volume of seasonal events including press shows, look books and launches
Working closely with the marketing, design and buying teams within the company to ensure consistent communication of all product.
Managing junior members of the team
Delivering strong product based coverage across all target media
Creating innovative and effective PR strategies and campaigns including press trips and influencer engagement
Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Excel
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
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Fashion PromotionUCA - University of Creative Arts
London, United Kingdom
BA (Hons) Fashion Promotion (Grade 2:1) The course covered fashion journalism, PR and styling. During my studies I also completed a two month internship at style title Wonderland Magazine.