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Tretorn X SEA LIFE Trust Launch

  • Susan Bedingfield
  • Sanjiv Winayak

To mark the launch of the collaboration between Tretorn and The SEA LIFE Trust, I managed an event at London’s SEA LIFE Centre to introduce the collection to press, buyers and influencers. The evening was also an opportunity to discuss and educate the guests on the work of Tretorn, as leaders in producing sustainable apparel and footwear.

Attended by over 90 guests, key attendees included top tier press from Vogue, The Guardian and Grazia, buyers from Office, John Lewis and Schuh and representatives from People Tree and Eco Age. The event was a chance to network with press and buyers with an interest in sustainability, highlighted with a 40-minute panel discussion with top industry experts including BBC correspondent Lucy Siegle.
Following on from the launch I pitched the SEA LIFE Trust collaboration to all relevant media titles for shopping pages and features as well as securing features with those in attendance.
Social media coverage was also been secured through the gifting of the collection.
As a result of the launch evening and subsequent national press the collaboration reached a total of 9.7 million people through traditional print and online media and social channels.
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