Mor Sausages

Walkers Sausage Co, a division of Samworth Brothers, saw an opportunity for a healthier sausage, that tapped into the trend for reduced meat consumption and more nutritional ingredients, without compromising on taste or interesting flavours. The subtle smile in the bold logo type adds a touch of warmth and personality. The bespoke illustrations by Clover Robin reflect the ingredients in each variety, in a hand drawn style that adds a craft feel to remind shoppers that these sausages are still made by hand