Hi, I'm James or Jimbo to most. I'm a Designer with 15 years experience, working with big and small brands within food and retail.
My responsibilities are to question, answer and build a strong partnership with brands and their ambitions. I try do all this with creativity at the heart and promote the power of a great idea.
I enjoy taking on projects from the very beginning and pushing it through to completion while working directly with clients. As well as thinking independently, I really enjoy collaborating with others across a scope of skills to enrich a project.
Projects
- Honest CrustHonest Crust are a new food-to-go brand that want to do things differently. They’re committed to offering great quality and tasty food that will help you eat good. But it doesn't stop there, they like to do good too – working in partnership with FareShare, using food as a gateway to help improve vulnerable people's lives. In year one Honest Crust has committed to provide 200,000 meals through FareShare to those who need them most. Honest Crust is a brand with a purpose that in a matter of weeks
- Mor SausagesWalkers Sausage Co, a division of Samworth Brothers, saw an opportunity for a healthier sausage, that tapped into the trend for reduced meat consumption and more nutritional ingredients, without compromising on taste or interesting flavours. The subtle smile in the bold logo type adds a touch of warmth and personality. The bespoke illustrations by Clover Robin reflect the ingredients in each variety, in a hand drawn style that adds a craft feel to remind shoppers that these sausages are still m
- Yello vegan eggIf you’re a vegan, egg’s are a versatile, nutritious ingredient that’s off the table. Yello is a vision of what a liquid vegan egg brand could be. Two things fuelled to do this fictional project. Firstly, there was nothing like this on the shelf in UK, only in the US. Secondly, what would happen if we put the problem through a Challenger Brand and Design Sprint workshop. Que, 5 intense days of frantic workshopping. From the result of the naming workshop, Yello was born. Bringing together the c
Work history
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Brand DesignerFreelance
United KingdomFreelance
A freelance brand and packaging designer working within the Food, Drink and retail space.
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Senior DesignerApe Creative
Brighton, United KingdomFull Time
This has been my longest post as a designer. I joined with 2 years experience and started to build into a middle weight. I have more direct contact with clients to manage projects from start to finish. A lot of the disciplines are packaging design, internal comms for Tesco and small branding projects. Most of the projects are focused on the food industry, retail and suppliers to large supermarkets. Clients I’ve worked with include, Tesco, Fudge Kitchen and Waitrose.
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Skills
- Print Design
- Packaging Design
- Branding Identity
- Brand Creative Strategy
- Creative Copywriting
- Visual Identity
- Idea Generation
- Food Design
- Branding Strategy
- Corporate Identity
Education
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BA(Hons) Graphic DesignRavensbourne College of Design and Communication
- London, United Kingdom