Morality Recoded

‘Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innovation and the need for a moral code fit for a digital era.’ Working with writer Rhiannon McGregor, I led the strategic research and visual communications of this report, which identifies how brands and consumers are now faced with unforeseen moral dilemmas that challenge the very core of what it means to be human, all because of our desire to innovate. This B2B report emphasises that as a society, we are not on a set trajectory. In an age of autonomous cars, in-home assistants and data trade-offs, brands now have an opportunity to introduce scepticism into innovation and design new systems that work for the greater good of society as a whole. The full report can be read at lsnglobal.com Image credits: ANIMA II by Nick Verstand, Wired magazine March 2018 issue. Illustration by Jake Rowland, Materialising the Internet by Jip de Beer