When it was engaged to launch Morrisons online wine shop, Cellar, marketing and communications agency Wardour enlisted me to manage the editorial. I was involved in every aspect of the process, from developing the tone of voice document and site content map, to writing and editing all content for the site as well as associated print copy. I commissioned a team of freelancers to work alongside me to produce informative but accessible, pun-packed descriptions for 1,115 wines.