Emma Forrest

Freelance editor, various projects

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  • LocationLondon, United Kingdom

Projects

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About me

 

I'm a versatile and organised freelance editor, copywriter and journalist with 20 years of experience covering lifestyle subjects including travel, architecture, design, family, fashion, motoring, celebrity, gastronomy, music, beauty and business, across daily newspapers, magazines and online. My varied career has involved interviewing Karl Lagerfeld about his golf carts as editor of pioneering car lifestyle magazine, Intersection, test-driving supercars for business daily CityA.M., overseeing travel across the Metro International newspaper group and launching a daily magazine for Red Bull Racing at the Monaco GP. As a copywriter I have produced expert content on just about everything from building facades and spa hotels to BB creams and sparkling wine. I have a post-grad degree in garden design as well as journalism and secretly love an XL spreadsheet. I was born in Brussels and speak fluent French, but also enjoy chatting to taxi drivers in Italian, Spanish, Portuguese and German.

Skills

 

  • Fashion
  • Copywriting
  • Editing
  • Journalism
  • Lifestyle
  • Travel
  • Blogs
  • Online
  • Print
  • News
  • Proofreading
  • Web Content
  • Indesign
  • Content and Media Writing
  • Copywriting

Work history

Currently

Freelance Editor & Various Projects

Form Language

Aug 1998
  • I am a versatile and organised freelance editor, copywriter and journalist with 20 years of experience covering lifestyle subjects including travel, architecture, design, family, fashion, motoring, celebrity, gastronomy, film, music, beauty and business, across daily newspapers, magazines and online. My varied career has involved interviewing Karl Lagerfeld about his golf carts as editor of pioneering car lifestyle magazine, Intersection, test-driving supercars for business daily CityA.M., overseeing travel across the Metro International newspaper group and launching a daily magazine for Red Bull Racing at the Monaco GP. As a copywriter I have produced expert content on just about everything from building facades and spa hotels to BB creams and sparkling wine. I have a post-grad degree in garden design as well as journalism and secretly love an XL spreadsheet. I was born in Brussels and speak fluent French, but also enjoy chatting to taxi drivers in Italian, Spanish, Portuguese and German.

2012

Global Travel Editor

Metro International Newspapers

May 2007 - Jan 2012
  • Editor responsible for managing and developing travel content for the Metro International newspaper group, delivering stories for publication in 100+ cities in 25 countries worldwide. Responsibilities included developing a schedule of stories relevant to a global audience that includes continental Europe, Russia, Asia and North and South America, liaising with all country editors to ensure stories worked for their market and working with other specialist editors on themed special editions. I commissioned journalists on Metro’s local editorial teams as well as freelance journalists and wrote stories myself. I instigated additional travel supplements linked to events including the 2012 Olympics, the wedding of Prince William and Catherine Middleton and the Diamond Jubilee. I also wrote weekly motoring and family columns and frequently wrote major interviews including Nicolas Cage, Bruce Willis and Jamie Oliver.

2007

Lifestyle Features Editor

Cityam

Jan 2005 - Apr 2007
  • One of the first journalists to join the team at London’s free daily business newspaper, I developed, planned, wrote and commissioned the travel, food, motoring, fashion, beauty, property and shopping sections, and produced commercial supplements – all tailored to our HNWI readership. Interviewees included George Lucas on motoring and Anya Hindmarch on business.

2005

Launch Editor

Red Bull Racing

Feb 2005 - Aug 2005
  • Consultant invited to launch F1’s only daily magazine, Red Bulletin, for Red Bull Racing during the team’s first season in Formula One. The full-colour daily lifestyle magazine was launched at the Monte Carlo GP in 2005 and was produced four times during each race weekend throughout the season.

2005

Executive Editor

Intersection Magazine

Aug 2002 - Feb 2005
  • Executive Editor, part of the launch team of car lifestyle quarterly, Intersection, which looks at motoring with a cultural and social lens. Responsible for running and securing talent for the interviews section that counted Adrian Brody, Karl Lagerfeld, Amy Winehouse, Daft Punk and Kanye West amongst those grilled about their driving skills and favourite road trips.

2002

New Media Director

Dazed Confused Magazine

Jul 1999 - Jul 2002
  • Launch editor responsible for developing structure and content, and producing and editing the first interactive website for fashion magazine Dazed & Confused. Content included arts, fashion and music features and the development and management of interactive art projects including ‘Stop For a Minute’, a series of thought-provoking one-minute art films.

Education

1997

Periodical Journalism

City University London

Aug 1996 - Jun 1997
  • Post graduate diploma/MA

1996

Politics

Bristol University

Sep 1993 - Jun 1996
  • BA Hons