Morvelo Cycling Apparel Films

This project for Morvelo was to be used with the new Wirewax video software which allows pop ups built right into the video content taking you to more detail and options. The challenge here was shooting fast engaging action whilst giving the frame space for pop up graphics. I covered a huge range of Morvelo Kit in the one day shoot and once again worked closely with Photographer Jonty Tacon. Shot on the Sony FS5 with Canon L lenses.