MOSS BROS. AW16 - Suited & Rebooted

I took a freelance video brief to introduce MOSS BROS.' AW16 collection. I wrote a treatment subverting idea of autumn/winter as a time for hibernation. Set in a moody warehouse space in Brick Lane, the Moss men emerge from the shadows, dusting themselves off for a bright sartorial rebirth on the roof. Central to the film is the changing of the tone from dark, musty and claustrophobic to crisp, light and open at the conclusion, implying readiness for a season in which people typically withdraw.

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Luke Butler

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Luke Butler
Creative Copywriter