Mother's Day Concept

Create campaign visuals for Mother's Day 2020 for The Fragrance Shop. The campaign is to include assets for; social, web, email, POS and a folded leaflet to be handed out in store. The 2020 Mother's Day Campaign for The Fragrance Shop relates to the idea that Mums are the number one person in people's lives. Mums support, encourage and push children to be and do the best they can. Hence why with this campaign, the roles have been reserved. The campaign celebrates our Mums showing that we are their biggest fans - represented by a large foam finger, often used at sporting events to cheer on a team. The foam finger states '#1 Mum' relating to original Mother's Day quotes. The colour scheme uses subtle hints of pink so not to blending with competitors and tradition of using all pinks and purples. This has been paired with a deep blue, helping the pink to stand out and catch the consumers attention. This is a quirky, fun concept that is to be used online; social, web and email and in store; POS and a guide guide. This is a concept, it wasn't used for the live campaign.