Mother’s Hands

Pandora jewelry is an iconic gift for many occasions, Mother’s Day including. To highlight the brand and celebrate Ukrainian mothers we arranged a photo exhibition Mother's Hands. We scouted diverse women of different generations and occupations to present Pandora’s Mother’s Day collection. In partnership with the Elle magazine and a celebrity photographer we told the stories of mothers through their hands: stories of a tailor, an illustrator, a tattoo artist, a baker, a journalist, a pianist, a prosecutor, a medical doctor. The exhibition was presented in Gulliver shopping mall and in Shevchenkivskyi park in Kyiv. Visual content was also used for the collection promo. 3,375,000 impressions in earned media.