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Events Management, Product Placement, Motion Typography, Filming + Instagram Feed Curation

  • Liamara Caesar

It's not easy to film movement such as dance and be able to translate the excitement on-screen for viewers to be entertained. My time at DanceVOLT has allowed me to showcase my ability to operate a wide range of filming kit in challenging environments whilst producing highly engaging social media content for their target market. Once the content had been produced I had complete creative freedom to curate their Instagram feeds and start their YouTube channel to drive engagement and conversion. Asides from this I oversaw the entire business operation from influencer management to customer service and managed to negotiate a celebrity appearance free of charge due to the brand authenticity and trust I was able to establish. Product placement examples include Adidas, Puma and Doughnut Time. Equipment used: Canon 5D Mark IV + 24-70mm 2.8 II Sony A7III Sony A7RIII Sony 24-70 mm F2.8 Full Frame G Master Lens Sony Zeiss FE 35mm F1.4 Distagon T* DJI Ronin-M Dji Ronin S Zhiyun Crane 2 Zhiyun Lab 3 Post Production: Adobe Premiere Pro Adobe After Effects Adobe Media Encoder

AS A NATION, WE DO NOT KNOW OUR TOP EMERGING DANCE TALENT DESPITE THEM PERFORMING ON THE WORLD'S BIGGEST STAGES FOR OUR FAVOURITE ARTISTS.

THE CURRENT DANCE STUDIO OFFERING IN LONDON IS DATED AND LACKS EXPERIENTIAL DESIGN.

The business aim was to build a platform for UK based professional dancers who perform on the the world's biggest stages for our favourite artists such as Drake, Beyoncé, Dua Lipa, Wizkid and Stormzy, yet lacked recognition in their own right despite being awarded many industry accolades. An effective influencer campaign was necessary to help leverage wider networks and reach new audiences outside of the dance industry. Simultaneously, a weekly events schedule ran side by side this campaign at Gymbox locations across the capital. KPIs included conversion rates, attendee numbers, in-feed and stories post performance, new customer leads, recurring subscriptions, brand following and engagement rates.
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