BRIEF: To recreate a movie poster that reflects the themes of the movie "The Fall" (2006), and uses a visual element handmade away from the computer. Concept work for a student project. DEMOGRAPHIC: Adults, cinephiles interested in alternative films, with a touch of the unreal and magical. BIG IDEA: A movie about falling into despair, trying to find your way out of the labyrinth. SKILLS: concept development | paper crafting | art direction | photo manipulation | typography | mobile e-ticket