Moving Edge Safety Knife Brand Relaunch

Rebrand and Relaunch of a leading British safety knife brand. The entire brand was rethought including a new colour palette to focus on the 'safety' aspect and new fonts to align with the group. The logo was modernised and introduced a contemporary slash aesthetic. The word 'edge' was cut with dozens of minute slashes which adds texture while allowing the words to stand apart even when used as a single colour logo. Every knife was painstakingly 3D modelled to create accurate renders 360 degree product views. Additional assets included a new website, brochure, infographics and photography.