Movistar #NoEsNormal
Launch the 2020 season of the network in the middle of the global pandemic was a huge challenge. "New normality" was a trend, but what does it really mean? There are many things we have no answer for. But what we know for sure is that Movistar+ was never normal and the new season would be a lot of things but surely #NotNormal.
We developed the campaign over three pillars; the content,the typographic headlines and vivid colors with the objective of unify all the pieces during the whole season.
