The MPA
Working in harmony with both publishers and creators to strengthen the voice of the music industry as a whole, the MPA’s members collectively account for 95% of the UK’s music publishing revenue. Its reputation for industry-leading training, international lobbying on behalf of its member’s copyright interests, and as a nurturer of fertile creative music talent is highly regarded.
A new voice
When the MPA speaks, the music industry listens. With a passionate, human organisation at its heart and an ambitious vision for the future of the music industry, a new brand was required to do justice to both their role as a global authority and to the vibrant creative industry it represented.
As an added challenge: deliver the new brand ready to unveil in just four weeks.
Getting wavey
Our creative starting point was inspired by the vibration of the first harmonic, a single entity oscillating between two different points at the same time. Alluding to ideas of harmonisation and collaboration, this shape became the basis for the construction of a bold new marque, both playful and authoritative with music at its core
Forward thinking
To support the new logo, we created a dynamic brand world anchored to a new proposition, confidently positioning the MPA as the voice of UK publishing. Reassuring typography and a colour palette that can flex between vibrant colour and monotone applications build a future facing brand that can live at the intersection of creativity and authority.