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Mr Porter

Mr Porter is one of the world’s largest online retailers. They sought to showcase a new range of winter clothing utilising an experience content piece set in the French Alpine resort of Chamonix-Mt. Blanc.

Spending a day with local legend snowboarder Mr Jean-Baptiste Charlet. A View You Wouldn’t Forget created a story that intersected snow-touring and style.

PennyBlackCo. united the snowboarding veteran and gentle demeanour of Babs Charlet with Mr Porter’s production team.


Project Tags

  • lifestyle
  • extreme sports
  • men's style
  • Men's Fashion
  • mens health
  • mountain
  • Legend
  • snowboarding
  • editorial
  • content

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