Mr Porter is one of the world’s largest online retailers. They sought to showcase a new range of winter clothing utilising an experience content piece set in the French Alpine resort of Chamonix-Mt. Blanc.
Spending a day with local legend snowboarder Mr Jean-Baptiste Charlet. A View You Wouldn’t Forget created a story that intersected snow-touring and style.
PennyBlackCo. united the snowboarding veteran and gentle demeanour of Babs Charlet with Mr Porter’s production team.